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SaaS & B2B · Funnels & Pipeline

From Trial to Renewal — Every Stage, Analyzed Instantly.

LaserBI unifies HubSpot, Salesforce, Stripe, GA4 and more to monitor sign-ups, activations, MQL→SQL movement, revenue, and churn in one place — with proactive insights delivered to your inbox.

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HubSpot Salesforce Stripe GA4 LinkedIn Ads

Your GTM Stack, Unified.

LaserBI connects marketing, sales, product, and billing — so SaaS & B2B teams can see the whole journey from first touch to renewal.

Marketing Sales Product Billing + Custom (via CSV/BigQuery)
HubSpot
Contacts, deals, stages
Popular
Salesforce
Leads, opps, pipeline
Learn more
Stripe
MRR, ARR, invoices
Billing
Google Analytics 4
Trials, activation, cohorts
Docs
LinkedIn Ads
Lead gen forms, CPL
Ads
Segment
Events, traits, sources
Setup
Intercom
Conversations, tickets
CX
Zendesk
Tickets, CSAT, SLA
Support
Marketo
Programs, MQLs
Beta
Outreach
Sequences, replies
Sales
Calendly
Meetings, no-shows
Guide
Gong
Calls, insights
Coming soon
White-glove setup: We connect your sources, backfill history, and sanity-check metrics against your CRM and Stripe so your team can trust the numbers.

Track What Actually Drives Growth

SaaS & B2B metrics stitched across HubSpot, Salesforce, Stripe and GA4 — from acquisition and activation to revenue and retention.

iTrial → Paid Conversion
0%
2.1 pts
Cohort-based; excludes paused trials.
iActivation Rate
0%
+4.8%
Driven by onboarding checklist completion.
iLead Velocity Rate
0%
+3.2%
Based on HubSpot MQLs vs. last month.
iMRR
$0
+$32k
New + expansion − churned MRR.
iARR
$0
+$220k
Projected from current MRR run-rate.
iNet Revenue Retention
0%
+5 pts
Healthy expansion outweighs churn.
iLogo Churn
0%
-0.6 pts
Improved onboarding reduced early churn.
iSales Cycle Length
0
-5 d
Faster handoffs & better meeting cadence.

Stop Digging Through Reports — Let Insights Come to You.

LaserBI watches your funnel, product usage, pipeline, and billing — then sends the right alert to the right owner with next steps.

Funnel Drop Trial → Paid Conversion dipped 8% week-over-week
Source: GA4 + Stripe · Compared: Oct 6–12 vs Sep 29–Oct 5
Biggest impact from onboarding step 2 completion (-14%). LinkedIn trials converting +22% vs Google; consider reallocating budget by 15%.
Churn Risk Accounts with no product events in 7 days ↑ to 47 (+12)
Source: Segment + Intercom · Monitors activation and usage decay
Top risk cohort: SMB · Annual signed in Sept. Trigger playbook: Intercom nudge → Help doc → CSM follow-up if no event in 48h.
Win Signal Deals with ≥3 stakeholders have 1.8× win rate
Source: Salesforce + Gong · Last 90 days
Add a security champion to open opportunities in Healthcare vertical. Template email attached to automation below.
MRR Expansion MRR +$32k from usage tier bumps
Source: Stripe · Weekly digest
Top 3 accounts drove 61% of expansion. Suggest offering annual prepay with 8% discount — forecast +$140k ARR.
Weekly Digest · Monday 9:00 AM
To[email protected] SubjectLaserBI Insights · Trials, Usage & Pipeline
Automation: If Trial → Paid drops ≥ 5% week-over-week AND Onboarding Step 2 completion decreases, then:
  1. Notify Growth via Email & Slack
  2. Create Jira ticket: “Onboarding Step 2 regression”
  3. Reallocate +15% budget from Google → LinkedIn Ads
You control cadence, recipients, and thresholds. No noise — only actionable alerts.

Ready to See Your Funnel and Pipeline in One Place?

LaserBI helps SaaS & B2B teams connect HubSpot, Salesforce, GA4, and Stripe — delivering instant visibility into sign-ups, activations, MQLs, and renewals.

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White-glove onboarding included · Typical setup in under 7 days
HubSpot Salesforce Stripe GA4 Segment