Dashboards that explain themselves
Explore KPIs, drill down by segment, and let the AI Analyst surface what changed—and what to do next. We’ll build your first dashboards with you; LaserBI then helps generate new views on demand.
Weekly Sales Report • Mon, Apr 21
Leads
+18%↑
CPL
$22–22%
Calls
+31↑
Form Rate
+0.6 pp↑
GB
Google Business Profile generated 3× more calls — shift 20% budget.
UX
Form conversion down 12% — improve page speed and shorten the form.
Ads
Facebook Ads CPL improved to $18 — scale the best ad set by 20%.
Web
“Downtown Condo” page visits +22% — schedule an open house.
How dashboards are built
A simple, reliable pipeline—kept short so you can move fast.
Connect
GA4, Ads, HubSpot, Shopify, QuickBooks, Stripe, Square.
Model
Semantic metrics (Leads, CPL, ROAS, Calls, Form Rate).
Validate
Analyst checks, freshness & lineage.
Compose
Widgets, filters & saved Views.
Publish
RLS, refresh, change history.
Templates gallery
Pick a starting point. Customize in minutes. Ask the bot for new views anytime.
Restaurant Sales & Guests
Daily Sales
Tickets
AOV
Loyalty
Daypart
Ask the AI Analyst
“Which daypart is down week-over-week, and by how much?”
“Find dishes with falling contribution margin.”
Leads & Jobs Pipeline
Leads
CPL
Booked Jobs
Close Rate
Avg Ticket
Ask the AI Analyst
“Why did CPL drop on Facebook but rise on Google Ads?”
“Show jobs awaiting estimate over 7 days.”
Listings & Lead Funnel
Leads
Calls
Tours
Time on Market
Top Pages
Ask the AI Analyst
“Which neighborhoods added the most new leads last week?”
“Find listings trending on mobile but not desktop.”
Store & Marketing Performance
Revenue
AOV
Conversion
CAC
Top SKUs
Ask the AI Analyst
“Find products with rising traffic but flat conversions.”
“Compare ROAS by channel for new vs. repeat buyers.”
Episodes & Audience
Plays
Subs
Avg Listen
Source
Top Clips
Ask the AI Analyst
“Which episode is gaining new subscribers fastest?”
“Surface listener drop-off timestamps.”
Growth & Retention
Signups
Activation
DAU/MAU
Churn
LTV/CAC
Ask the AI Analyst
“Highlight segments with rising churn risk.”
“Find features most correlated with retention.”
AI Analyst on top of every dashboard
Ask plain-English questions right inside any dashboard. The Analyst explains what changed and why — and even builds new views for you.
- Instant Q&A across all dashboards
- Natural explanations, highlights & next steps
- Save any conversation as a shareable view
Show me this week's leads by channel
Here’s a quick breakdown:
Google Ads ↑18% — $22 CPL
Meta steady — $19 CPL
GBP ↑3× calls
Tip: Shift 20% spend to Google Ads.
Google Ads ↑18% — $22 CPL
Meta steady — $19 CPL
GBP ↑3× calls
Tip: Shift 20% spend to Google Ads.
Want me to save that as a “Weekly Channel Performance” view?
Drilldowns, Views & sharing
Filter anything. Save it as a View. Share the link, embed it, or export—without losing the source of truth.
Filtered KPIs
Leads
+18%↑
CPL
$22–22%
Calls
+31↑
Form Rate
+0.6 pp↑
Google Ads • NYC • Mobile
CPL $22
Meta • NYC • Mobile
CPL $19
GBP • NYC • All devices
Calls 3×
Saved views
Weekly Channel Performance
Link
Embed
CSV
NYC Leads — Mobile
Link
PDF
Google vs Meta — Last 30 days
Link
Embed
See your business like never before
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