Struggling to get answers from your Google Analytics 4 (GA4) BigQuery export? You’re not alone. Discover how LaserBI lets you query, analyze, and unlock the value of your data—no code, no headaches.
The GA4 BigQuery Opportunity (and Frustration)
Google Analytics 4 (GA4) has changed the game for website and app analytics, giving teams detailed, event-based data and powerful tracking. For advanced users, Google’s BigQuery export offers direct access to every event, parameter, and property—opening up new possibilities for analysis, segmentation, and custom reporting.
But there’s a catch:
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The GA4 schema is complex and not designed for non-technical users
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Even basic questions require custom SQL queries
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Most business users, marketers, and even analysts feel stuck and overwhelmed
Result: Most companies never unlock the true value of their GA4 BigQuery export.
Why Is GA4 BigQuery So Powerful—And So Hard to Use?
GA4’s BigQuery export gives you:
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All your event-level data with no sampling
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Unlimited custom analysis and segmentation
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Freedom to build any report, chart, or dashboard
But it also brings real painpoints:
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Nested and complicated table structure
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Steep SQL learning curve, even for analysts
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Routine business questions (by channel, device, or campaign) become slow or impossible
Does this sound familiar?
You’re not alone—most teams leave their BigQuery export untouched, or use only the standard GA4 dashboards.
Introducing LaserBI: Self-Service Analytics for Everyone
Imagine simply asking:
“Which traffic sources and devices generated the most users and revenue in January?”
And instantly seeing:
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A clean, detailed breakdown (by source, medium, device, region, and more)
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Automated AI analysis and recommendations
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One-click access to related GA4 reports and dashboards
That’s the magic of LaserBI.
Key Features:
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Natural Language Search: Ask any business question—LaserBI writes the right query for your GA4 BigQuery export.
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Automated Analysis: AI highlights what matters, summarizes trends, and offers actionable recommendations.
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Report Discovery: Instantly find and open existing GA4 dashboards (like Monetization Overview) for deeper exploration.
Step-by-Step: From Raw Data to Real Answers
Step 1: Ask Your Question
Just type or speak:
“Which traffic sources and devices generated the most users and revenue in January?”
Step 2: LaserBI Writes and Runs the Query
No need to understand table names, join nested fields, or touch SQL.
Step 3: Get Instant, Interactive Results
See your key metrics (users, new vs. returning, sessions, purchases, revenue) broken down by source, medium, country, and device category—all in a sortable table.
Step 4: AI-Powered Recommendations
LaserBI instantly analyzes the results and summarizes key findings, such as:
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“Mobile organic search generated the highest revenue.”
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“Returning users on desktop had the highest average order value.”
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“Tablet engagement is trending up—consider investing more in paid campaigns for this device.”
Step 5: Discover Related Reports
LaserBI suggests and links you to relevant GA4 dashboards. Example: Monetization Overview.
Common GA4 BigQuery Use Cases Solved by LaserBI
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Marketing & Campaign Analysis: Which channels and devices drive the most conversions and revenue?
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User Segmentation: Break down users by new/returning, geography, or device type.
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Product Insights: Analyze feature adoption and user journeys across your site or app.
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Retention Tracking: Instantly see trends for new vs. returning users, session frequency, or revenue by cohort.
Why Marketers, Analysts, and Execs Love LaserBI
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No More Tickets or Waiting:
Get answers in seconds, not days or weeks. -
Self-Service for Everyone:
Empower non-technical users to explore and act on data independently. -
Deeper, Actionable Insights:
AI-powered recommendations highlight what matters most—so you can take action, not just read reports. -
Focus on Strategy:
Analysts spend less time on ad-hoc requests and more time on high-value analysis.
Try It Yourself—No SQL Needed
LaserBI is built for anyone who wants answers from data, not just “another dashboard.”
Ready to see how easy GA4 BigQuery analysis can be?
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